Working in hospitality industry is interesting as well. You will encounter
people in diversities. It is your experience to know each other. Furthermore,
it is quite possible that a glance of world is on hand.
It is a reciprocal thing that your guests should know a glance of you (i.e
the profile and world existing in your hotel, travel agent, airline, and so
on). Mostly, this job is handled by public relation and marketing managements.
So, do other staffs (e.g waiter, bartender, ticketing, flight attendant) just
carry out their job descriptions only?
No, they should know too. As long as those staffs are able to master their
working place, it affects to their professionalities.
The first thing they should master is the way of describing their working
place (note: it is possible for other occupations as well). What is the right
way to express company description?
Along with its function, be prepared to encounter description text. This
kind of text has social function to describe particular person, place, or
thing. It is not just for written, but also spoken discourse.
What are the contents of speaking[1]? Gerot
and Wignell (1992: 208) write the generic structure of description contains:
- Identification: Phenomenon to be described
- Description: Parts, qualities, characteristics
Together with the structure above, the thing you need is by expressing
relational process. Halliday (1990) classifies the process into two types:
attributive and identification[2].
First, relational: attribute process requires you to express something and
attribute something by saying its quality, nature, or character. Here is the
example,
“Good morning, Sir. Welcome to the Vilya’s Hotel. This hotel has two hundred rooms, three
swimming pools, spa, and two conference halls. This is a five-stars hotel which will grant your pleasure. With
well-known restaurant and bar we have, you
have good quality spending your
holiday here.”
On other side, relational: identification process tries to reflect or refer
something. This way is good for describing facilities. Here is an example by flight
attendant.
“This stuff is an
emergency device. It contains
whistle, float, and flashlight. By opening the cover in front of you, there
is a multimedia device. It provides
entertainment facility in your flight. If you want to eat or drink, the button next to the multimedia device
acts as the caller. The staffs are ready for you.”
Describing something is easy, but should be understood surely. As
hospitality industries provide facilities, all involved members need to
encounter well.
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